The FTC Act's prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sales. In addition, many Commission rules ...
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Mar 12, 2013 · The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear ...
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This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law. Briefly,. 1. The same ...
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In May 2000, the FTC staff issued a business guidance document, “Dot Com Disclosures: Information about Online Advertising.” Its primary focus was to ...
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The Guides do not purport to cover every possible use of endorsements in advertising. Whether a particular endorsement or testimonial is deceptive will depend ...
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In the sponsored content and native advertising context, disclosures are necessary to notify consumers that the expectedly neutral editorial content they ...
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The Commission defines an endorsement as "any advertising message . . . that consumers are likely to believe reflects the opinions, beliefs, findings, or ...
Mar 18, 2013 · Dot Com Disclosures provide FTC staff guidance on how to provide clear and conspicuous disclosures necessary pursuant to the laws, rules, and ...
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