The FTC Act's prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sales. In addition, many Commission rules ...
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Mar 12, 2013 · The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear ...
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This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law. Briefly,. 1. The same ...
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The Guides do not purport to cover every possible use of endorsements in advertising. Whether a particular endorsement or testimonial is deceptive will depend ...
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The FTC staff is now considering updating and reissuing its guidance document on digital advertising. Although the Commission has gained substantial experience ...
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In the sponsored content and native advertising context, disclosures are necessary to notify consumers that the expectedly neutral editorial content they ...
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The Commission defines an endorsement as "any advertising message . . . that consumers are likely to believe reflects the opinions, beliefs, findings, or ...
Jun 29, 2023 · Here are answers to some of the most frequently asked questions from advertisers, ad agencies, influencers, bloggers, and others. Our staff ...
Missing: carat q= attachments/ 130312dotcomdisclosures. pdf
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