The FTC Act's prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sales. In addition, many Commission rules ...
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Mar 12, 2013 · The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear ...
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This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law. Briefly,. 1. The same ...
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Mar 15, 2013 · This week, the FTC released updated guidance to its 2000 “Dot Com Disclosures,” a guide covering disclosures in online advertising.
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The Guides do not purport to cover every possible use of endorsements in advertising. Whether a particular endorsement or testimonial is deceptive will depend ...
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additional disclosures, standing alone, will not cure the harms caused by a number of dark patterns. 1. The revised guidance document should address the use of ...
In the sponsored content and native advertising context, disclosures are necessary to notify consumers that the expectedly neutral editorial content they ...
The Commission defines an endorsement as "any advertising message . . . that consumers are likely to believe reflects the opinions, beliefs, findings, or ...
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